Curated LEGO display for IKEA UK

What better way to promote your range of storage solutions than showcasing the weird of wonderful collections of fans from around the UK?

That was the thinking behind a PR campaign for IKEA’s storage furniture ranges, who hired Bricks McGee to curate a collection of LEGO sets to showcase how their storage could work. Alongside a day of PR, the models were on loan for a week to allow the public to view the collections in an art gallery in trendy East London.

For some of the coverage the campaign received, see this Telegraph article from 2016 (paywall, sorry!).