The LEGO Friends theme was introduced in 2012 with a focus on appealing to girls through mini-dolls and new accessory elements tailored for storytelling around friendship and everyday adventures.
Friends sets feature vibrant colours and detailed environments that encourage imaginative play while promoting social interaction among young builders. Whilst some AFOLs dislike the “minidoll” figures which replace traditional minifigures in LEGO Friends sets, other LEGO fans enjoy the wider range of shops and businesses LEGO Friends introduces to the LEGO range.