The LEGO Fan Colab is the hub for LEGO content creators, fan communities and recognised LEGO fan events worldwide.

Formerly known as the LEGO Ambassador Network (LAN), LEGO launched this new platform in summer 2026 to acknowledge the impact of the worldwide LEGO fan community.

Members of the LEGO Fan Colab can be split in to three categories:

  • Recognised LEGO Fan Creators: these are content creators who maintain a relationship with LEGO Group, and are often gifted sets for review on social media channels including TikTok, Instagram, and  YouTube.
  • Recognised LEGO Fan Communities: these were formerly known as LEGO User Groups (LUGs)
  • Recognised LEGO Fan Events: these are conventions and exhibitions held around the world with an official status gifted by LEGO Group. They often have a greater focus on activities and interaction for AFOLs and LEGO fans, rather than the focus being on simply exhibiting models.

More about LEGO Fan Colab