Billund is a town in central Denmark, renowned as the headquarters of the LEGO Group.
It is significant in the LEGO community as the birthplace of LEGO, where the company was founded in 1932.
Billund is home to various LEGO-related attractions, including the original LEGOLAND theme park, which opened in 1968 and has since become a popular destination for families and LEGO enthusiasts.
The town also hosts the LEGO House, an interactive experience dedicated to the history and creativity of LEGO building, further solidifying its status as a central hub for fans of the brand.